{"id":51,"date":"2025-12-09T12:17:40","date_gmt":"2025-12-09T04:17:40","guid":{"rendered":"https:\/\/oneforall.com.tw\/blog\/?p=51"},"modified":"2025-12-09T13:33:00","modified_gmt":"2025-12-09T05:33:00","slug":"what-is-pr","status":"publish","type":"post","link":"https:\/\/oneforall.com.tw\/blog\/2025\/12\/09\/what-is-pr\/","title":{"rendered":"\u89e3\u5bc6\u516c\u95dc\u2014\u516c\u95dc\u662f\u4ec0\u9ebc\uff1f\u516c\u95dc\u6838\u5fc3\u5b9a\u7fa9\u8207\u8077\u696d\u502b\u7406\u5168\u89e3\u6790\uff01"},"content":{"rendered":"\n<p>\u8aaa\u5230\u300c\u516c\u95dc\u300d\u9019\u9805\u8077\u696d\uff0c\u4f60\u6703\u6700\u5148\u60f3\u5230\u4ec0\u9ebc\uff1f\u662f\u300a\u83ef\u71c8\u521d\u4e0a\u300b\u98a8\u6d41\u501c\u513b\u7684\u7537\u516c\u95dc\uff1f\u662f\u51fa\u73fe\u5728\u516b\u5366\u65b0\u805e\u88e1\uff0c\u5e6b\u85dd\u4eba\u6ec5\u706b\u7684\u795e\u79d8\u4eba\u7269\uff1f\u9084\u662f\u793e\u5718\u6d3b\u52d5\u4e2d\u7684\u516c\u95dc\u9577\u3001\u6216\u8005\u65b0\u805e\u7bc0\u76ee\u4e2d\u51fa\u9762\u53d7\u8a2a\u7684\u54c1\u724c\u767c\u8a00\u4eba\uff1f&nbsp;<\/p>\n\n\n\n<p>\u5176\u5be6\uff0c\u9019\u4e9b\u53ea\u662f\u95dc\u65bc\u516c\u95dc\u7684\u4e00\u5c0f\u90e8\u5206\u60f3\u50cf\u3002\u5728\u771f\u5be6\u4e16\u754c\u4e2d\uff0c\u516c\u5171\u95dc\u4fc2\uff08Public Relations\uff09\u662f\u4e00\u9805\u7d50\u5408\u7b56\u7565\u601d\u7dad\u3001\u6e9d\u901a\u6280\u5de7\u8207\u793e\u6703\u8cac\u4efb\u7684\u5c08\u696d\u5de5\u4f5c\u3002\u672c\u6587\u5c07\u5e36\u4f60\u5feb\u901f\u8a8d\u8b58\u516c\u95dc\u7684\u6838\u5fc3\u5b9a\u7fa9\u3001\u8077\u696d\u502b\u7406\u3001\u5e38\u7528\u65b9\u6cd5\u8ad6\u4ee5\u53ca\u516c\u95dc\u5728\u50b3\u64ad\u7522\u696d\u4e2d\u7684\u5c08\u696d\u89d2\u8272\u3002<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"54\" src=\"https:\/\/oneforall.com.tw\/blog\/wp-content\/uploads\/2025\/10\/seo-galaxy-nMjVONrL8YA-unsplash-1024x683.jpg\" alt=\"\" class=\"wp-image-54\" srcset=\"https:\/\/oneforall.com.tw\/blog\/wp-content\/uploads\/2025\/10\/seo-galaxy-nMjVONrL8YA-unsplash-1024x683.jpg 1024w, https:\/\/oneforall.com.tw\/blog\/wp-content\/uploads\/2025\/10\/seo-galaxy-nMjVONrL8YA-unsplash-300x200.jpg 300w, https:\/\/oneforall.com.tw\/blog\/wp-content\/uploads\/2025\/10\/seo-galaxy-nMjVONrL8YA-unsplash-768x512.jpg 768w, https:\/\/oneforall.com.tw\/blog\/wp-content\/uploads\/2025\/10\/seo-galaxy-nMjVONrL8YA-unsplash-1536x1024.jpg 1536w, https:\/\/oneforall.com.tw\/blog\/wp-content\/uploads\/2025\/10\/seo-galaxy-nMjVONrL8YA-unsplash-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\u5716\u7247\u4f86\u6e90\uff1aunsplash<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u516c\u95dc\u6838\u5fc3\u5b9a\u7fa9\uff1a\u5e36\u4f60\u89e3\u5bc6\u516c\u95dc\u662f\uff06\u4e0d\u662f\u4ec0\u9ebc\uff1f<\/strong><\/h2>\n\n\n\n<p>\u8a31\u591a\u4eba\u6703\u628a\u516c\u95dc\u7c21\u55ae\u5316\uff0c\u7576\u4f5c\u662f\u5a92\u9ad4\u64cd\u4f5c\u7684\u5c08\u5bb6\uff0c\u6216\u8005\u5e6b\u4f01\u696d\u300c\u5316\u599d\u300d\u7684\u5f62\u8c61\u5305\u88dd\u5e2b\u3002<\/p>\n\n\n\n<p>\u82e5\u5f9e\u7f8e\u570b\u516c\u5171\u95dc\u4fc2\u5354\u6703\u7684\u5b9a\u7fa9\uff1a\u300c\u516c\u5171\u95dc\u4fc2\u662f\u7b56\u7565\u6027\u7684\u50b3\u64ad\u904e\u7a0b\uff0c\u70ba\u7d44\u7e54\u53ca\u5176\u5229\u76ca\u95dc\u4fc2\u4eba\u5efa\u7acb\u4e92\u60e0\u95dc\u4fc2\u300d\u4f86\u770b\uff0c\u516c\u95dc\u5f9e\u696d\u8005\u7684\u50f9\u503c\uff0c\u662f\u5fc5\u9808\u6839\u64da\u7d44\u7e54\u6240\u8655\u60c5\u5883\u7684\u4e0d\u540c\uff0c\u53bb\u5275\u9020earned media\uff08\u53e3\u7891\u5a92\u9ad4\uff09\u3001owned media\uff08\u81ea\u6709\u5a92\u9ad4\uff09\u4ee5\u53capaid media\uff08\u4ed8\u8cbb\u5a92\u9ad4\uff09\u7684\u7b56\u7565\u7d44\u5408\u3002<\/p>\n\n\n\n<p>\u7121\u8ad6\u662f\u9078\u64c7\u4ec0\u9ebc\u6a23\u7684\u5a92\u9ad4\u5408\u4f5c\u65b9\u5f0f\uff0c\u6216\u662f\u642d\u914d\u54c1\u724c\u81ea\u6709\u7684\u7db2\u8def\u5ba3\u50b3\u7ba1\u9053\u4f86\u52a0\u5f37\u5f71\u97ff\u529b\uff0c\u90fd\u9700\u8981\u8996\u5167\u5bb9\u548c\u7576\u4e0b\u7684\u50b3\u64ad\u5546\u696d\u74b0\u5883\u800c\u5b9a\uff0c\u56e0\u6b64\uff0c\u516c\u95dc\u4eba\u54e1\u9700\u8981\u6642\u523b\u638c\u63e1\u50b3\u64ad\u74b0\u5883\u548c\u71b1\u9580\u8b70\u984c\u7684\u8b8a\u5316\uff0c\u624d\u80fd\u5e6b\u52a9\u5ba2\u6236\u6709\u6548\u89e3\u6c7a\u6e9d\u901a\u4e0a\u7684\u6311\u6230\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u516c\u95dc\u5e38\u898b\u8aa4\u89e3\uff1a\u516c\u95dc\u662f\u7db2\u8ecd\u6216\u793e\u7fa4\u5c0f\u7de8\uff1f<\/strong><\/h2>\n\n\n\n<p>\u5728\u67d0\u4e9b\u6e9d\u901a\u60c5\u5883\u4e2d\uff0c\u516c\u95dc\u4e5f\u5bb9\u6613\u548c\u7db2\u8ecd\u64cd\u7e31\u8005\u3001\u793e\u7fa4\u5c0f\u7de8\u756b\u4e0a\u7b49\u865f\u3002\u793e\u7fa4\u5e73\u53f0\u7684\u533f\u540d\u548c\u96f6\u788e\u7b49\u5a92\u4ecb\u7279\u6027\uff0c\u70ba\u6578\u4f4d\u6642\u4ee3\u4e0b\u9032\u884c\u793e\u7fa4\u6e9d\u901a\u7684\u516c\u95dc\u5be6\u52d9\u5e36\u4f86\u7701\u601d\u8207\u6311\u6230\u3002<\/p>\n\n\n\n<p>\u516c\u95dc\u7684\u672c\u8cea\u96d6\u7136\u662f\u900f\u904e\u516c\u773e\u8aaa\u670d\uff0c\u9032\u800c\u5f71\u97ff\u516c\u773e\u5c0d\u54c1\u724c\u6216\u8b70\u984c\u7684\u8a8d\u77e5\uff0c\u4f46\u516c\u95dc\u5c08\u696d\u502b\u7406\u59cb\u7d42\u662f\u4e0d\u53ef\u59a5\u5354\u7684\u57fa\u790e\uff0c\u5404\u570b\u516c\u95dc\u5354\u6703\u8207\u570b\u969b\u7d44\u7e54\u900f\u904e\u4e00\u7cfb\u5217\u7684\u898f\u7bc4\u689d\u4ef6\uff0c\u4f86\u5354\u52a9\u5c08\u696d\u516c\u95dc\u4eba\u54e1\u5f9e\u4e8b\u8aaa\u670d\u6216\u5021\u8b70\u5de5\u4f5c\u6642\uff0c\u61c9\u9075\u5b88\u8aa0\u5be6\u3001\u900f\u660e\u548c\u5c0a\u91cd\u591a\u5143\u89c0\u9ede\u7b49\u539f\u5247\u3002<\/p>\n\n\n\n<p>\u5728\u9762\u5c0d\u793e\u7fa4\u5a92\u9ad4\u7684\u6e9d\u901a\u6311\u6230\u6642\uff0c\u516c\u95dc\u5f9e\u696d\u8005\u4e5f\u5c0d\u8a0a\u606f\u5167\u5bb9\u7684\u771f\u5be6\u6027\u3001\u4e0d\u4ee5\u8ca0\u9762\u8a0a\u606f\u653b\u64ca\u4ed6\u4eba\u6709\u8457\u9ad8\u5ea6\u5171\u8b58\u3002\u9019\u7a2e\u5c0d\u5c08\u696d\u898f\u7bc4\u7684\u91cd\u8996\uff0c\u4e0d\u53ea\u662f\u7dad\u8b77\u54c1\u724c\u4fe1\u8b7d\uff0c\u4e5f\u662f\u7dad\u7e6b\u516c\u773e\u5c0d\u516c\u5171\u95dc\u4fc2\u5c08\u696d\u4fe1\u4efb\u7684\u95dc\u9375\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u8a8d\u8b58\u516c\u95dc\u7684\u65b9\u6cd5\u8ad6\uff1aSMCRE \u548c\u5229\u76ca\u95dc\u4fc2\u4eba\u4e09\u74b0\u5716<\/strong><\/h2>\n\n\n\n<p>\u5728\u4e86\u89e3\u516c\u95dc\u7684\u5b9a\u7fa9\u5f8c\uff0c\u4f60\u53ef\u80fd\u6703\u597d\u5947\uff1a\u516c\u95dc\u5f9e\u696d\u4eba\u54e1\u662f\u600e\u9ebc\u898f\u5283\u6e9d\u901a\u7b56\u7565\u7684\uff1f\u9664\u4e86\u5275\u610f\u548c\u7d93\u9a57\uff0c\u9084\u6709\u54ea\u4e9b\u65b9\u6cd5\u53ef\u4ee5\u5e6b\u52a9\u516c\u95dc\u68b3\u7406\u8907\u96dc\u7684\u8a0a\u606f\uff0c\u5c07\u8271\u6f80\u8cc7\u8a0a\u8f49\u5316\u6210\u5927\u773e\u80fd\u5920\u5feb\u901f\u5438\u6536\u7684\u5167\u5bb9\u5462\uff1f<\/p>\n\n\n\n<p>\u63a5\u4e0b\u4f86\uff0c\u5c31\u8b93\u6211\u5011\u4e00\u8d77\u770b\u770b\u516c\u95dc\u4eba\u5e38\u7528\u7684\u5169\u500b\u5de5\u5177\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SMCRE \u6a21\u578b<\/li>\n\n\n\n<li>\u5229\u76ca\u95dc\u4fc2\u4eba\u4e09\u74b0\u5716\u3002<\/li>\n<\/ul>\n\n\n\n<p><strong>SMCRE \u6a21\u578b<\/strong>\u662f\u7531 David Berlo \u5728 1960 \u6240\u63d0\u51fa\uff0c\u5b83\u8a73\u7d30\u8a0e\u8ad6\u4e86\u6e9d\u901a\u7684\u4e3b\u8981\u7d44\u6210\u90e8\u5206\uff0c\u5305\u542b\u6d88\u606f\u4f86\u6e90\uff08Source\uff09\u3001\u8a0a\u606f\uff08Messages\uff09\u3001\u7ba1\u9053\uff08Channel\uff09\u548c\u63a5\u6536\u8005\uff08Receiver\uff09\u9593\u7684\u50b3\u64ad\u904e\u7a0b\u53ca\u50b3\u64ad\u6548\u679c\uff08Effect\uff09\uff0c\u6210\u70ba\u516c\u95dc\u5728\u5206\u6790\u8a0a\u606f\u7522\u88fd\u8005\u3001\u4ee5\u53ca\u9032\u884c\u8a0a\u606f\u8a2d\u8a08\u548c\u6e9d\u901a\u4f01\u5283\u64ec\u5b9a\u6642\u7d93\u5e38\u904b\u7528\u7684\u5206\u6790\u6a21\u5f0f\u3002<\/p>\n\n\n\n<p>\u904b\u7528 SMCRE 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srcset=\"https:\/\/oneforall.com.tw\/blog\/wp-content\/uploads\/2025\/10\/image-1024x445.png 1024w, https:\/\/oneforall.com.tw\/blog\/wp-content\/uploads\/2025\/10\/image-300x130.png 300w, https:\/\/oneforall.com.tw\/blog\/wp-content\/uploads\/2025\/10\/image-768x334.png 768w, https:\/\/oneforall.com.tw\/blog\/wp-content\/uploads\/2025\/10\/image.png 1431w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" 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